Part 1 of a 2-part series
Last year my wife and I purchased a new minivan - aka the Swagger Wagon - to haul our brood and their friends between soccer practice, birthday parties, dentist appointments, etc...
Like many new cars these days, we each received our own personal electronic key that conveniently remembers our seat and mirror positions, favorite radio stations and our bluetooth phones.
More often than not, our keys get mixed up. This happens so frequently that our (nosy) neighbors are getting confused and have begun asking what in the world we are doing in our cars for 5 minutes before leaving the house!
Who is nosy online?
On the world wide web, the (nosy) neighbor would of course be a search engine like Google who is indexing the links on your site and trying to figure out exactly what you are about so they can go and tell everyone :)
When you have multiple links on your web site that contain identical content, Google also gets confused - it can’t really figure out whats going on and gives you an SEO penalty.
Mind your own business
Preventing duplicate content is one of the main functions of a URL manager - it takes URLs that load the same content and makes one of those URLs the primary one. The secondary URLs are never revealed to search engine crawlers and thus duplicate content penalties are reduced.
Bringing it home
So if you are serious about search engine optimization, be sure to use a highly rated URL manager so that you spend less time adjusting your mirrors and more time driving [traffic to your website].
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