If you read this blog regularly, you’ll know that we often compare Google to a nosy neighbor who wants to get up in your business and tell the world all about you.

As is the case with many acquaintances, we want Google to mostly see our best features and ignore any mundane or common details. In other words, we want Google to notice and understand only our most defining characteristics.

Getting to know you

Whenever I attend a conference, the organizers always hand out name tags to help people get to know each other. Wouldn’t it be great if your web site also had a name tag?

In truth, most Joomla web sites already have their name in the meta information, but this is no longer a critical aspect of SEO.

Rather, one of the important ways that search engines ‘get to know you’ is by analyzing the links on your web site. For example, if you are writing about a specific topic then you will likely create links in the article to other similar items around the web. 

Now, think about all the different types of links on your site that have to be examined. Even on the most basic Joomla web site you many structural links such as print and PDF buttons, previous, next and read more navigation, RSS feeds, menu items and perhaps a login module with links for account creation and password/username recovery.

Notice that we have not even started to talk about the links in your articles!